ABOUT

Control of the Market (COTM) is a full-service sports and business management firm based in Miami, Florida, founded by Richard “Booda” Bailey — agent, community leader, and mentor. Richard’s philosophy is simple but powerful: “Doing right by people matters most.”

With this core value, COTM was built to guide athletes through every stage of their careers — from high school prospects to college standouts and established professionals — while also supporting families, agents, and businesses looking to align with the next generation of talent. But beyond the numbers, what sets COTM apart is the personalized mentorship and holistic support we provide.

Whether it’s sports representation, business management, branding, or marketing, our team works tirelessly to ensure athletes are not just successful on the field or court — but positioned for long-term stability and impact off of it.

CONTROL OF THE MARKET / OUR STORY

Built on trust.
Driven by purpose.

An independent, full-service sports and business management firm based in Miami.

Founded by Richard “Booda” Bailey—agent, community leader, and mentor—COTM guides athletes through every stage of their careers, from high school prospects to established professionals. We work alongside their families and partners to build opportunities that last beyond the game.

Richard Bailey on the football sideline during game day — Richard Bailey / Founder & CEO

Richard Bailey with colleagues at a football stadium

THE COTM APPROACH

People first.
Always.

Richard’s philosophy is simple: doing right by people matters most. Personalized mentorship and hands-on support shape everything we do—from representation and business management to branding and marketing.

“Doing right by people matters most.”

MORE THAN REPRESENTATION