ABOUT

Control of the Market (COTM) is a full-service sports and business management firm based in Miami, Florida, founded by Richard “Booda” Bailey — agent, community leader, and mentor. Richard’s philosophy is simple but powerful: “Doing right by people matters most.”

With this core value, COTM was built to guide athletes through every stage of their careers — from high school prospects to college standouts and established professionals — while also supporting families, agents, and businesses looking to align with the next generation of talent. But beyond the numbers, what sets COTM apart is the personalized mentorship and holistic support we provide.

Whether it’s sports representation, business management, branding, or marketing, our team works tirelessly to ensure athletes are not just successful on the field or court — but positioned for long-term stability and impact off of it.

Richard Bailey in a business suit sitting at a desk, with his hands folded, wearing a striped blue tie and a smartwatch.

Richard Bailey - CEO

Richard Bailey and Leon Strawder shaking hands in a dimly lit restuarant
Dewan Hernandez, Richard Bailey posing with a signed basketball jersey that reads 'Black Lives Matter 20 Hernandez.' The man in the middle is holding the jersey, and the other two have their arms around him, all standing against a stone wall.
Six people on a football field, some in football gear, standing and posing for a photo. The stadium seats and a large digital screen are visible in the background.
Richard Bailey celebrating with Lavonte David at his 30th birthday party, standing next to a decorated cake with the number 30 on top and a "30" topper, in front of a sparkly backdrop.

Get in touch.

Whether you’re an athlete, parent, agent, or business partner, we’d love to connect and explore how COTM can support your journey.